Denton Case Study

Term: November 2020 to October 2021. A summary of why we worked together:

During the pandemic Denton’s core business revenue shifted from a mostly design & build model to an increase in Cat A & Cat A+ projects. Their challenge was to create a sustainable furniture business that could track the same business growth. Denton approached me to advise their board on how an independent furniture model could work for them.

When we were introduced, we both agreed that my unique experience within the furniture sector of CRE was of value to support this business change. My experience at Sketch Studios, was of most significance, as we had completed a similar transition with huge success.

Where the process started & finished:

• Understanding where their business was today & their future aspirations.
• Submitted a business proposal for my collaboration with Denton, task orientated with a timeline.
• Met the team, understood roles, what works well and what doesn’t work well.
• Reviewed end to end process, where leads come from to delivery sign-off and retaining customers.
• Submitted a new business plan for growth, incorporating recruitment, sales & marketing strategy.
• Collaborated with the furniture, sales & marketing teams, to review and adjust processes.
• Interviewed and recruited new staff.
• Created new furniture marketing literature for website, client proposals across the business and tender responses.
• Intercepted the business development & lead generation process to assist Denton in identify new furniture opportunities.
• Successfully completed the first tendered bid for Denton as an independent furniture consultancy on a traditionally procured project. Creating a wealth of information for their future use.